Keeping cannabis products out of the hands of children must be a principal concern when legalizing the drug, and the cannabis community is well aware of that fact. This is why Prop. 64 contained an entire clause devoted exactly to this. To start, Prop. 64 explicitly prohibits products “easily confused with commercially sold candy or foods that do not contain marijuana.” Cannabis edibles would also be required to be labeled, “NOT A FOOD,” and/or something to the effect of “CANNABIS PRODUCT, KEEP AWAY FROM CHILDREN.” Not only will disguising cannabis products as children’s candies be illegal when recreational cannabis sales come to bear, but even implicitly marketing to children would be prohibited as well. The initiative goes so far as to say that, “…broadcast, cable, radio, print and digital communications shall only be displayed where at least 71.6 percent of the audience is reasonably expected to be 21 years of age or older, as determined by reliable, up-to-date audience composition data.” Basically, you can’t advertise cannabis on Nickelodeon, or on PBS during Dora the Explorer, or anything that is being consumed by more than approximately one quarter minors. Prop. 64 also specifies that “No licensee shall give away any amount of marijuana or marijuana products, or any accessories, as part of a business promotion or other commercial activity.” This increases the security of cannabis products by ensuring that they are not throw-away free giveaway items likely to end up in public receptacles or left laying around the house where can be reached by children. This is part of the way that the framers of this initiative seek to make cannabis even more difficult for children to acquire than alcohol. Additionally, this initiative calls for the creation of the “Bureau of Marijuana Control.” It would be responsible for enforcing all of these regulations, and insuring the integrity of all cannabis licensing processes.